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Pattern Recognition – by William Gibson

Pattern Recognition is a novel set shortly after the events that took place in the United States on September 11, 2001. The book was published in 2005.

Cayce Pollard is a “coolhunter”, which means she has a gift for spotting the next cool trend. Big companies hire her to find that for them, and also to judge if their next logo is going to work for them or not. She leads a very solitary life, traveling from country to country for work.

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